Vidya
Varadarajan

“I help tech companies generate more inbound leads - so they can sell to warm prospects instead of ice-cold ones.”

About me

I’m Vidya, a marketing consultant for technology leaders who are seeking business results. Today’s marketing landscape is like Yellowstone National Park. Wild and passive. Dramatic and stinky. With visitors lining up around Old Faithful to witness the explosion of boiling water from the ground.

Why? Anticipated results.

Marketing is the same. We build a better website and expect the world to come knocking. But they are distracted. Scrolling through an endless aisle. Not buying. We design slick ad campaigns and send emailers with an astounding 84% open rate. Never mind the zero clicks.

So where are the results? I’ll find out.

What I Do

In the past 20 years, I have worked with top technology companies to identify and close the gaps in their marketing funnel.

Businesses today face multiple challenges, be it in optimizing the customer acquisition process, measuring success, or just proving RoI of marketing spend. But in rooms where creative people laugh when you show them data and strategic people think templates work for any creative, it can be a challenge to keep pushing.

Comb data to evaluate current funnel dynamics, and find areas for advancement

Analyze target and competition to establish best channels and tactics

Craft content strategy to increase top of the funnel traffic

Plan and execute cost effective campaigns to increase return on investment

Write and test compelling landing pages for better conversion rates

Measure communication effectiveness, audience response, and sales conversions

Evaluate campaign success, and tweak strategy for improved performance

Execute tactics, monitor, and analyze techniques to augment success

Work with me

Success depends on a number of factors. I offer a variety of ways to engage based on your specific business and marketing situations.

Partnership
(6 months - 1 year)

I work closely with your team to plan, guide and follow up for business success. This works in high level initiatives or when the requirement spans teams.

Case Example: I helped a national B2C products company establish their social presence, and strategize their content marketing initiatives. In six months, the company went from zilch to a following of over 5,00,000 across channels.

Project
(3 months)

I interact with key members of your team to understand the issues, and hammer out potential solutions, with follow-up as needed.

Case Example: I worked with the marketing team of a B2B product company to implement a demand generation strategy, established best practices for attribution and optimization, and showcased success.

Engagement
(1 - 3 months)

I work with one person in your team to offer solutions based on a specific brief.

Case Example: I worked with an AI-powered B2B technology company to reach out to influencers and create specialized content that increased their visibility and drove traffic to their website.

If you need someone to help you dig up new ways to move the needle, let's talk.

Client testimonials

❝ Vidya is an exceptionally talented professional and leader. Vidya helped Algonomy transform its digital & social marketing programs and deliver real, measurable business results.❞

❝ I always appreciated Vidya's responsiveness, and could count on her to deliver high quality inputs, on time. She was always willing to go the extra mile to make things happen and I really enjoyed working with her!❞

❝ After 10+ years of working on various projects, I look for reasons to work with Vidya! Keen analyses, creative advice, precise wordsmithing skills and a determination to drive results - expect all this in every single project she picks up.❞

❝ Vidya's expertise in navigating the ins and outs of performance marketing, particularly Meta advertising, and carefully calibrating targeting and campaign setups to get results in the tricky healthcare sector was a revelation. If I have a difficult marketing challenge to solve, I'd rest easy with her around.❞

Vidya Varadarajan